In 2005, I started Quantmark Research to bring a quantitative approach to marketing and product management. Quantmark is short for quantitative marketing which is what I thought was needed for companines to take the next step in 2006. Since then I have spent years in product management for transportation delivering tools that used billions of dollars in pricing data to bring measurable benefit to transportation buyer and sellers. These analytical tools brought measurable success to the company I helped deliver the products. The uses of quantitative tools for marketing that I championed in 2006 became standard practice and were surpassed in a great and continuing wave of Big Data, analytics, machine learning.
There are still challenges in enabling, inspiring, and measuring the success of product development teams. I am back to Quantmark Research to advance the state of product management and to bring the best practices to your company.